concept cars

CONCEPT CAR

Le concept car Lexus offrono idee intriganti per il nostro futuro orientamento progettuale.

main menu lexus brand

INNOVAZIONE
NEL DESIGN

Questa sezione ritrae il profilo dei nostri design concept e modelli più sorprendenti.

hybrid cars

HVETTURE IBRIDE

Vi sono molti tipi di auto ibride che hanno tutte una cosa.

lexus service

SERVIZI
SERVICEANGEBOT

Trova il centro assistenza Lexus o il concessionario Lexus più vicino semplicemente accedendo al servizio.

used cars

VETTURE USATE

Il programma “Usato garantito Lexus approvato” dei concessionari nazionali Lexus.

TORNA AGLI ARTICOLI

MASTERS OF FORGERY

lab

THE LAB

IN A VAST FACTORY 250 KILOMETERS OUTSIDE TOKYO, A GROUP OF CRAFTSPEOPLE IS FORGING SOME OF THE MOST SOUGHT-AFTER WHEELS IN THE WORLD.

Each morning, Masato Sawada, head factory manager of BBS Japan Co. Ltd., walks the floor of the Takaoka wheel factory, carefully examining each workstation and greeting each worker to ensure that operations are running smoothly and high-quality forged wheels are being turned out on time. His “morning stroll” can take up to a few hours. The Takaoka facility is huge and bustling, 38,520 square meters in total, or roughly nine acres of land. It accommodates 300 employees.

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